by John Gross
Church planters must gain a proper perspective of where they are in relation to their field of service — understanding the social dynamics and the general demographics of the area.
Every city, town, or state has its own unique characteristics. Learning the habits, traits, and culture within a particular area is time consuming. To gain a perspective, you need to ask questions such as: What are the needs in this area? What are the main concerns confronting the people living in this area? What type of work do these people do? What is their educational background?
Economic and social backgrounds enter into the dynamics of the area. Getting a proper view of the spirit and attitude found among the people is one of your great challenges. This type of survey can only be done by developing a personal touch — visiting homes, places of business, schools, and such.
Trying to develop a plan or process without first understanding the culture and people with whom you are working can prove to be futile. We all know Jesus spent almost 30 years of preparation for three years of ministry, but somehow we tend to think we can prepare in three years for 30 years of ministry. We cannot emphasize enough the importance of understanding the people and needs of your area. Gaining perspective takes time.
But, there is a warning here to be heeded: the culture, the needs, the habits, the environment in which you minister should in no way alter the message of God’s Word. The Gospel must be presented in its purest sense. We must always address the sinner’s need for Jesus Christ as Savior. Evangelism is our method and the Gospel is our message.